Launching on Sunday 12th April at 5pm, Smokehead brand ambassador Mikey Sim and custom Ducati aficionado Tyler Lunceford, creator of The Smoker Ducati motorcycle, will host an Instagram Live (@smokeheadwhisky) stream as they focus on tasting the original Smokehead expression, as well as how to craft a simple-to-make whisky sour and boilermaker serve.
To prepare ahead of time, the peated whisky brand is asking fans to visit their website Smokehead.com to grab a bottle before the first show to join in.
Over the coming weeks, Smokehead will be presenting further tastings, boilermaker creations, cocktail making sessions, food, music, interviews, giveaways and Smokehead related fun.
As part of The Refinery campaign in 2019, Smokehead teamed up with Tyler Lunceford to build a one-of-a-kind, customised Ducati, inspired by vintage motorcycles.
The expertly crafted motorcycle was unveiled to media, trade and bike fanatics on 12th November in London at The Bike Shed, Shoreditch.
US-born Lunceford of North Motorcycles is a renowned global biking sensation (known as the Ducati Whisperer of the New York tri-state) with over 20 years experience customising bikes for obsessive bikers and rock stars.
He owned a workshop in Brooklyn but relocated to Edinburgh, Scotland to raise a family, and this is where he crafted The Smoker motorcycle.
Iain Weir, Smokehead brand director, said: “In these uncertain times, we’re very pleased that we can still engage with our loyal Smokehead tribe. Both Mikey and Tyler personify the Smokehead brand, with Sunday sure to be a wild and entertaining ride.
"Our whisky is not for everyone, but that’s okay. We’re encouraging our Smokeheads to tune in this Sunday at 5pm, relax and enjoy our bold single malt whisky.”
During this challenging time, £1 from the sale of each bottle purchased from www.smokehead.com (and all other IMD websites) will be donated to Drinks Trust to support their mission of providing care and support to our hospitality colleagues.
