The Scottish brewers BrewDog have come over all Willy Wonka, with gold cans set to be hidden in cases of beer sold this month.
Posting a picture of a gold can on his Twitter, co-founder of BrewDog James Watt wrote: "24 karat gold Punk IPA cans.
"We are going to be hiding these in random 12 packs in November. More details coming soon."
24 karat gold Punk IPA cans.
We are going to be hiding these in random 12 packs in November.
More details coming soon. pic.twitter.com/ceP2uTQY6h
— James Watt (@BrewDogJames) November 1, 2020
Now co-founder James Watt has revealed these details in a tweet, which reads: "Dear People Of The World, 10 solid gold Punk IPA cans are hidden in Punk 12-packs which will ship from our online shop over the next 4 weeks.
"Winners receive a gold can worth £15K, £10k of BrewDog shares & VIP tour of our Brewery. Good Luck To All."
https://twitter.com/BrewDogJames/status/1326910466094927873
Before details were released, many fans replied speculating on how it'll work with one writing: "Maybe the weight of the pack will give it away."
Another added: "It’s like Willy Wonka’s golden tickets! How exciting!!"
Many wondered if it'd be a full can or a golden ticket hidden in the case of beer as one reply explained: "Nice! Though my bet is they’ll be flat like a golden ticket - same dimensions as a 330ml can but a slice."
To view the terms and conditions of the golden can giveaway, click here.
Earlier this year, BrewDog got into a funny exchange on Twitter with Aldi over the supermarket's Anti Establishment IPA beers.
This led to a collaboration, with BrewDog releasing an Aldi ALD IPA last month - and Aldi stocking the beers. Both businesses pledged to plant a tree each in the BrewDog forest for each case sold.
This forest is part of BrewDog's commitment to becoming a carbon negative company.
At the time of the ALDI IPA launch,James Watt said: “Ald IPA has been one of our favourite collaborations to date, it’s definitely one no one saw coming.
“From a mockup on Twitter, to being stocked at Aldi stores across the UK, the response has been incredible.
“Most importantly, both BrewDog and Aldi have agreed that for every case sold an extra tree will be planted in the BrewDog Forest. A win-win for our customers, and the planet.”
Graham Nicolson, group buying director Aldi Scotland, added: “We couldn’t resist stocking ALD IPA, which supports our mission to work with the UK’s best independent suppliers.
“Plus, with customer enquiries through the roof after the conversation broke on Twitter – it really was a no brainer to give our shoppers what they want.”
The brand also hit he headlines in the spring with the launch of their Barnard Castle Eye Test IPA.
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