Mindful Chef, the health recipe box service, has unveiled their report into regional dietary preferences around the country – revealing that you’re most likely to bump into a vegan if you’re in Glasgow, Edinburgh or Brighton.
There is an increasing number of people in the UK that are choosing to eat a vegan diet, with a 117 per cent rise in vegans in Great Britain in 2018 compared to two years ago, according to a report by The Vegan Society which cited that there are now over 600,000 vegans in the UK.
According to the company, the behaviour of 20,000 Mindful Chef customers was examined, tracing their preferences when signing up for the recipe boxes when asked to choose between balanced, plant-based, pescatarian and protein-packed boxes.
The city with the highest percentage of those choosing ‘plant-based’ is revealed to be Glasgow, with a quarter (24 per cent) of the city opting for the vegan regime.
Close behind is Edinburgh with a fifth (21 per cent) of customers revealed as vegans, followed by Brighton & Hove (17 per cent) and Leicester (17 per cent).
From the array of options available to Mindful Chef customers, the research was also able to show that those in Cambridge (9 per cent) are the most likely to be pescatarian, followed by Brighton & Hove (8 per cent) and Bristol (7 per cent).
When it comes to a carnivorous diet, Cardiff (20 per cent) residents are the most likely to choose meat-focused meals over the rest of the UK, with Newcastle (17 per cent) and Leeds (13 per cent) also high on the list of those choosing from Mindful Chef meat dishes, such as beef & chipotle meatballs with squash noodles, and cashew chicken curry with black rice.
1. Glasgow City (24.1 per cent)
2. City of Edinburgh (20.6 per cent)
3. Brighton & Hove (16.7 per cent)
4. Leicester (16.7 per cent)
5. Manchester (15.7 per cent)
