The brand will launch six limited edition flavours inspired by the nation’s favourite tastes over the decades: Coronation Chicken (1950s), Roast Lamb & Mint (1960s), Cheese Fondue (1970s), Chicken Tikka Masala (1980s), BBQ Rib (1990s) and Sweet Chili (2000s).
Rolling out from the 18th March and available in both single serve and multipack formats, the six flavours will offer crisps fans a hit of nostalgia.
Rachel Holms, senior marketing director said: “To have been a household name in homes up and down the country for the last 70 years is a remarkable achievement.
"We would like to thank the British public for the support that they have shown us over the decades, and are proud to be the ‘nation’s favourite crisp brand’."
